My primary passion is design, and with shopper choices influenced by everything they experience, consumer behaviour and specifically colour psychology has always fascinated me. My role at smp is to ensure these established ‘nudge’ techniques are employed in new and inventive ways; delivering a powerful and creative message in order to successfully impact buying decisions.
Change is good. Bill Gates once said that, “we overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10.” I passionately believe the next 10 will blur the shopper journey even further with everywhere commerce, wearable tech and connected devices all playing a part. Getting under the skin of shopper and seller in the context of cool tech in this brave, connected, phygital world is what makes me tick."
I work across the business & help to establish a more flawless workflow, from point of brief through each stage of development & finally into shoppers’ baskets. I find the principles of smp’s Buyologic® fascinating, and am enjoying learning more about how we use our methodologies to help clients. Above all, I love being an instrumental part of our agency process.