Services

Maximising touchpoints

Emerging channels have changed the purchase journey forever. Anything a shopper needs is now a mere click away. We help brands understand which touchpoints in this new landscape hold the greatest opportunities; using our unique strategic frameworks to connect people, brands and commerce. Our clients say it’s the science behind their sales. We call it: Buyologic®

Blending content with commerce

We create content that captivates and inspires people. But it also influences behaviour, driving sales as well as engagement. And to make sure you present shoppers with a seamless, consistent brand experience across the entire purchase journey, we’ll work with you to build a bespoke content strategy.

Creating experiences that sell

We bring products to life for people, creating brand experiences that engage, inform and entertain. Our activations embrace emerging technologies to make the shopper journey more exciting, providing people with a deeper, more personal experience that encourages trial and drives purchase.

Making media work harder

Reaching the right people at exactly the right moment can dramatically improve ROI. So to help you focus your investment, we look at the shopper journey as a whole, identifying the most relevant touchpoints for your audience. We’ll then help you develop targeted messaging that will really resonate with shoppers and drive them to purchase.

From in-store activations to POP innovation and showstopping content, we bring creativity to all touchpoints along the new path-to-purchase.

Some of our work

smp London

Peter Martin

peter.martin@smp.uk.com

smp Dublin

Jason Kidd

jason.kidd@smp.uk.com

smp San Francisco

Glen Mellinger

glen.mellinger@smp.uk.com