We connected Facebook with a new audience

Our strategic White Paper highlighted the benefits of Facebook for retailers

Today’s shoppers are unrecognisable compared to those of even a few years ago. Digital hasn’t just changed where people shop, it’s changed how they shop, with increasing numbers using mobile as a discovery and purchase channel. Yet despite this, retailers have been slow to embrace the new shopper journey, remaining focussed on traditional print and leafleting.

Facebook commissioned us to write a Thought Leadership piece that their sales teams could present to senior stakeholders within leading EMEA retailers. Drawing on our extensive retail and FMCG heritage, we were able to build a comprehensive and influential strategic paper that showcased how incorporating Facebook in their media mix could dramatically improve campaign KPI’s.

Check out some of our other great work

smp London

Mark Burgess

+44 (0)203 923 4831


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Jason Kidd

+35 385 225 0222


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Glen Mellinger

+1 925 915 6518