Facebook

We connected Facebook with a new audience

Our strategic White Paper highlighted the benefits of Facebook for retailers

Today’s shoppers are unrecognisable compared to those of even a few years ago. Digital hasn’t just changed where people shop, it’s changed how they shop, with increasing numbers using mobile as a discovery and purchase channel. Yet despite this, retailers have been slow to embrace the new shopper journey, remaining focussed on traditional print and leafleting.

Facebook commissioned us to write a Thought Leadership piece that their sales teams could present to senior stakeholders within leading EMEA retailers. Drawing on our extensive retail and FMCG heritage, we were able to build a comprehensive and influential strategic paper that showcased how incorporating Facebook in their media mix could dramatically improve campaign KPI’s.


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smp London

Mark Burgess

+44 (0)203 923 4831

mark.burgess@smp.uk.com

smp Dublin

Jason Kidd

+35 385 225 0222

jason.kidd@smp.uk.com

smp San Francisco

Glen Mellinger

+1 925 915 6518

glen.mellinger@smp.uk.com