SanDisk

We brought SanDisk’s ESL sponsorship to life

We went behind the scenes to give gamers a unique look at the ESL

SanDisk’s partnership with the ESL gave them sponsorship of the platform’s Premier League in three key countries. They wanted to take full advantage of the partnership and use it as a way to promote their SSD range to gamers.

So, we created content that took fans ‘Behind The Gamer’ – showing the lives of gamers as they started on their pro-careers.

We saw them train, the emotional build up before a match, and we demonstrated how the right equipment is crucial to their performance; content that engaged gamers during and between tournaments. We extended our creative across social, online and events – where fans could play our Ambassadors, buy themed merchandise and, of course, product.


Check out some of our other great work

smp London

Mark Burgess

+44 (0)203 923 4831

mark.burgess@smp.uk.com

smp Dublin

Jason Kidd

+35 385 225 0222

jason.kidd@smp.uk.com

smp San Francisco

Glen Mellinger

+1 925 915 6518

glen.mellinger@smp.uk.com