SanDisk wanted to streamline its social media output to create a consistent look and feel, realise cost efficiencies and best practice, whilst still ensuring countries had the freedom to jump on local market opportunities and cultural events.
We developed a Global > Local model, whereby we provide Hero, Hub and Hygiene content to the countries on a monthly basis. The countries maintained total jurisdiction and could choose to adapt and localise central content, whilst maintaining budget to create specific local content as and when required. We created a shared calendar featuring static and video content that focused on key events and retail moments throughout the year. The content included targeting recommendations by post. Our bi-weekly Social Media calls to coordinate the pan-EMEA programme provided a preview of upcoming content and allowed the countries to share best practice.
Shopper Journey Planning
increase in impressions for 2016 compared to 2015
increase in followers for 2016 compared to 2015
increase in engagement rate for 2016 compared to 2015
“Not only have we seen far stronger social collaboration across EMEA but the quality of smp’s creative output and targeting expertise has driven a 193% increase in engagement!”
Senior Digital & Social Media Manager EMEA, SanDisk