We get brands into the baskets of shoppers
Our Buyologic® Methodology
Over the years, we have developed a tried and tested methodology that we call Buyologic®.
This unique approach comprises a suite of tools that help us unearth insights and create powerful ideas to influence shopper behaviour. Underpinning this is a deep understanding of how to activate across retail channels, because after all, a brand’s shopper is also a retailer’s shopper.
A to Buy®
Shopper Journey Planning | Barriers Analysis | Touchpoint Priorities
A to Buy® focuses on understanding how people shop different categories, whether it’s from the sofa or in the store, which in turn informs the strategy and creative for our shopper campaigns.
Our Shopper Journey Planning tool maps typical behaviours and barriers exhibited in category shops, whilst Barriers Analysis identifies the best way to overcome these barriers. Finally, our Touchpoint Priorities tool helps us to prioritise media choice to ensure we get the right message across at the right time.
Customer Engagement Approach | Strategies on a Page | Retail Media Management
Shopper campaigns can live or die by their execution, none more so than in retail. Buyomechanics® leverages our 30 years’ experience of brand and shopper activations to optimise campaign presence across channels.
Our Customer Engagement Approach provides a framework for selling in to retail, recognising the different priorities retail stakeholders have and building supporting rationales. Strategies on a Page delivers a simple, clear articulation of the challenges brands face with a retailer and a straightforward plan to overcome them. Retail Media Management helps prioritise the most effective retail media for the task at hand.
Shopper & Experiential ROI | Visual Insight Service
Research and evaluation are vital to the success of any shopper marketing campaign. Buyometrics® optimises creative, investment and the media mix to provide our clients with campaigns that return the best value for their money.
Our Shopper & Experiential ROI tools allow us to combine a brand’s sales and financial data with industry benchmarks to predict campaign results before they even begin. In doing so, we can tailor our approach to identify the path to success for each brand we work with. Meanwhile, our Visual Insight Service allows us to test and enhance creative and messaging to ensure simple, bold and clear messages reach our target shoppers.